Tuesday, March 23, 2010

new james avery spring items

Like most girls who grew up in Texas, I've worn James Avery charm bracelets, dangle rings, and crosses my entire life.

Founded in 1954 and headquartered in Kerrville, Texas (smack dab in the middle of the beautifully rustic Texas Hill Country), James Avery, a family-owned business specializing in classic, often Christian-related jewelry designs, continues to be a cornerstone of Texas [small business] commerce.

It's impossible for me to close my eyes and think of my grandmother without seeing the gold James Avery sand dollar or star charm she always wore around her neck. Those particular pieces are still in our family and worn with love.

I remember my daddy's James Avery arrowhead keychain -- he also owns any version of a horned toad that JA makes. ;) And each graduation or special occasion was always met with a James Avery charm. Oh, and college opened up a whole new repertoire of James Avery options --- that's when I started receiving Aggie-related JA jewelry!

But the James Avery crosses are most legendary. Walking into a store and trying to pick one out is a difficult task. Each is beautiful, has individual meaning, and is delicately perfect. I don't know how many I've owned over the years, but each phase of my life seems to have been marked with a different James Avery cross.

And the dangle rings ... oh the dangle rings! So many significant events from my pre-teen and later, teen years seemed to have been accompanied by a pretty box with ribbon and that famous James Avery sticker -- containing a dangle ring, of course.

As I've grown up, my appreciation for James Avery has changed. I love the timelessness of the designs, as well as the focus on family, tradition and the important things in life. They just keep getting better and better.

Today, James Avery has stores all across Texas, as well as in Oklahoma, Georgia, Colorado, and Louisiana.

1 comment:

Jana M. said...

Our wedding rings are James Avery!!!